Flavours of Herefordshire Festival – Cancelled for 2015

Visit Herefordshire Press Release 13th February 2015

Locally grown food and products are at the heart of Herefordshire and its rural economy. With over 6 other food festivals now organised in the County, the lack of sponsorship money and spiralling costs, Visit Herefordshire Board of Directors have taken the difficult decision to cancel the 2015 Festival as they seek to evaluate the activities undertaken by Visit Herefordshire, the county’s official tourism organisation.

One of the most anticipated events in the County’s calendar the Flavours of Herefordshire Festival, held over the August Bank Holiday weekend, has grown extensively over the 9 years since it’s inception in 2006, supported at that time with European funding. Chairman Alan Curless said “Now with the purse string so much tighter the Board felt it was important not to dilute the other valuable work carried out by Visit Herefordshire”. The Festival has grown from attracting 4,000 visitors over 2 days 9 years ago to over 38,000 visitors in 2014.

Chairman Alan Curless said “To organise and promote an event of this magnitude requires a serious amount of resource – both financial and physical. In light of the current economic climate and the re evaluation of work undertaken by Visit Herefordshire, the Board has decided to cancel this year’s event, however as part of this evaluation process, Visit Herefordshire will assess the future viability of the Festival”.

Visit Herefordshire, the organiser of the Festival, would like to thank all the sponsors, exhibitors, contractors and the people of Herefordshire who supported the festival to make it one of the best in the county.

Visit Herefordshire
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01432 268430